Reese’s Peanut Butter Cups get makeover

The#Cupspiracy social media campaign is officially over.

Reese’s Peanut Butter Cups will have a new look starting in May as Hersey’s unveiled its new creation for your sweet tooth.

Hersey’s officially unveiled the Crunchy Cookie Cup on March 9, revealing a peanut butter cup filled with crunchy cookie bits. Last summer, the company released a Peanut Butter Cup filled with Reese’s Pieces.

“You could say this combination is ‘cuptivating,'” said Ryan Riess, Senior Brand Manager, Reese’s Brand, via press release. “Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand.”

Here’s how they revealed it via Twitter:

The product will be sold in a standard two pack as well as a jumbo Big Cup size at stores across the country.



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